It’s clear that Larson’s brand power will extend far beyond the racetrack, making him one of NASCAR’s most financially successful drivers of his era.
Kyle Larson’s career is riding high, not just on the race track, but off it as well. The 2021 NASCAR Cup Series
champion is enjoying the fruits of his labor with a lucrative deal at Hendrick Motorsports, a team renowned for its
competitive edge, as well as multiple high-profile sponsorships. Larson’s ability to perform on the track, combined
with his marketability, has positioned him as one of NASCAR’s most financially successful drivers, with plenty of
opportunities still on the horizon.
Larson’s current contract with Hendrick Motorsports, signed in 2020, runs through 2026 and is valued at
approximately $10 million annually. This multi-year deal solidifies Larson as a key player within the iconic team,
providing him with a stable foundation as he looks to further cement his legacy in NASCAR. It’s a deal that reflects
not only his on-track achievements, including his 2021 Cup Series title, but also the trust Hendrick has placed in his
driving ability. For Larson, the contract is a significant milestone in his career, as he continues to challenge for
championships year after year.
However, Larson’s financial success doesn’t end with his contract alone. His marketability and popularity have
attracted an impressive portfolio of sponsorship deals, placing him in the ranks of NASCAR’s most sought-after
drivers. A large part of Larson’s success is due to his status as a versatile driver who excels in various formats, from
oval racing to dirt track events. This adaptability has opened doors to sponsorship opportunities with a range of big-
name companies eager to associate with his brand.
Big Names, Big Deals: Larson’s Sponsorship Portfolio.
Larson’s sponsorship roster includes some of the most recognizable brands in the world, which have contributed to
his off-track income. Key deals include partnerships with **NAPA Auto Parts**, **Clorox**, **McDonald’s**, and
**Valvoline**—just to name a few. Each of these partnerships not only boosts Larson’s financial standing but also
reflects his broad appeal across multiple industries.
1. NAPA Auto Parts.
One of Larson’s longest-running and most notable sponsors, NAPA Auto Parts, has been a staple of his career,
supporting him throughout his time at Hendrick Motorsports. NAPA is a key sponsor of Larson’s No. 5 Chevrolet
Camaro, with the recognizable blue and yellow colors featured prominently on his car. The partnership with NAPA
Auto Parts is mutually beneficial, with Larson promoting the brand to a wide audience, from race fans to car
enthusiasts, further cementing his presence in the automotive world.
2. Clorox.
In 2021, Larson inked a deal with Clorox, a major consumer goods company known for its cleaning products. The
partnership serves as a perfect match, as it leverages Larson’s family-friendly image and broad appeal. The Clorox
logo can be seen on his racing suits and cars, signaling the company’s commitment to engaging with NASCAR fans
and families who prioritize cleanliness and hygiene.
3. McDonald’s.
A deal with McDonald’s has added another high-profile sponsorship to Larson’s portfolio. The fast-food giant, one of
the world’s largest and most recognizable brands, has signed on as a sponsor of Larson’s No. 5 car. The partnership
is a win-win, with McDonald’s gaining visibility among NASCAR’s loyal fanbase, while Larson benefits from one of
the most iconic names in the business world. This sponsorship not only strengthens Larson’s financial position but
also further elevates his brand recognition beyond just motorsport enthusiasts.
4. Valvoline.
Larson’s partnership with Valvoline, one of the leading brands in automotive oils and lubricants, underscores his
connection to the motorsports industry at large. The deal aligns well with his identity as a high-performance driver
who needs top-tier products to maintain his car’s competitiveness. Valvoline’s association with Larson continues the
brand’s long history of involvement in motorsport, while also enhancing Larson’s image as a driver committed to
excellence and durability.
The Road Ahead.
With a contract that secures his position at Hendrick Motorsports through 2026, Larson’s career trajectory seems
firmly on the up-and-up. The additional revenue from his sponsorships allows him to focus on what he does best:
competing at the highest level in NASCAR. But Larson’s financial success is more than just the sum of his contracts
and endorsements. It’s a reflection of his exceptional skill on the track, his broad appeal as a family-friendly,
marketable athlete, and his ability to attract top-tier brands.
As Larson looks ahead to the next several seasons, there are few signs that his star will dim. With the backing of a
championship-caliber team, major sponsorships, and an ever-growing fanbase, Larson’s future in NASCAR appears
brighter than ever. While his contract ensures that his race days will continue for years to come, it’s clear that
Larson’s brand power will extend far beyond the racetrack, making him one of NASCAR’s most financially successful
drivers of his era.
