Roosters & Hyundai Celebrate a Winning Partnership as Two-Year Collaboration Concludes.
The Sydney Roosters and Hyundai have officially announced the conclusion of their two-year
partnership, which has seen remarkable activations, community support, and unforgettable fan
experiences since its launch at the start of the 2023 NRL season. As the collaboration comes to a
close this month, both brands have expressed their gratitude for the journey they’ve shared.
From thrilling on-field events to major fan engagements, the partnership has been marked by
innovative and exciting activations that have left a lasting impact. One of the standout highlights
occurred in Round 24 of the 2023 season, when Hyundai lit up Allianz Stadium with the first-ever
on-field laser show—an exhilarating promotion of their Hyundai Kona range that wowed fans in
attendance.
This season, Hyundai also took fan engagement to new heights with the introduction of the first-
ever blimp activation during Round 17, giving one lucky fan the chance to win a Hyundai Santa Fe
Hybrid worth up to $65,000. Beyond these memorable moments, Hyundai showed their
commitment to Roosters fans with a special $1,000 cash-back offer for Sydney Roosters Members
purchasing a new Hyundai.
The partnership also played a pivotal role in supporting key community initiatives, with Hyundai’s
“Help for Kids” charity program raising significant funds for the Sydney Children’s Hospital
Foundation and Miracle Babies. Through unique fundraising experiences and activations,
Hyundai’s impact extended far beyond the field.
Jarrod Johnstone, Sydney Roosters’ Chief Operating Officer, expressed the club’s appreciation,
saying, *“We are incredibly grateful to Hyundai for their support over the past two seasons. Their
commitment to enhancing fan experiences and making a real difference in the community has been
invaluable. We wish them all the best moving forward.”*
As the partnership concludes, the Roosters extend their sincere thanks to Hyundai, reflecting on the
tremendous success and lasting legacy created together.
