Baylor’s Nicki Collen Rejects $10M NIL Offers, Reaffirms Commitment Through 2030
In a stunning display of loyalty and commitment, Baylor University’s head women’s basketball coach Nicki Collen has reportedly turned down a lucrative $10 million Name, Image, and Likeness (NIL) offer from Auburn University and Kansas State University, choosing instead to remain at Baylor. This decision has sent shockwaves through the NCAA women’s basketball community, highlighting Collen’s dedication to the Baylor program and its mission.
Collen’s tenure at Baylor has been marked by significant achievements. Since taking over in May 2021, she has led the Lady Bears to three consecutive NCAA Tournament appearances, including a Sweet 16 finish in the 2023-24 season. Under her leadership, the team has compiled a 74-28 record, with a notable 28-7 season last year that saw them ranked 13th in the final Associated Press poll. The Bears also achieved a 14-0 start, the second-best in school history, behind only the 2012 national championship team
In recognition of her contributions, Baylor extended Collen’s contract through the 2029-30 season. Athletic director Mack Rhoades praised her exceptional commitment to the student-athletes and the Baylor family, noting her leadership, vision, and dedication to excellence.
Collen’s decision to decline the substantial NIL offer underscores her belief in the Baylor program and its values. Her commitment to the team and the university’s mission of preparing champions for life resonates deeply within the Baylor community. As the Lady Bears continue to build on their storied success, Collen’s leadership remains a cornerstone of their future endeavors.
