EXCITING UPDATE: Nebraska Huskers Basketball Superstar Natalie Potts Secures Groundbreaking $38 Million Endorsement Deal with Powerade
In a landmark moment for college athletics, Nebraska Huskers basketball sensation Natalie Potts has signed a historic $38 million endorsement deal with Powerade, setting a new standard for NIL (Name, Image, and Likeness) agreements in collegiate sports. At just 20 years old, Potts has not only made headlines for her electrifying performances on the court but also for her extraordinary generosity and commitment to giving back.
The record-setting deal makes Potts one of the highest-paid collegiate athletes in the nation and signals a major shift in how brands are investing in the future of women’s sports. Powerade, a major player in the sports beverage industry, praised Potts for her leadership, determination, and influence among young athletes, citing her relentless work ethic and authentic connection with fans as key reasons behind the partnership.
But what makes this story even more compelling is how Potts has chosen to use her newfound wealth. In a move that has drawn admiration across the sports world and beyond, she has donated $18 million—nearly half of her deal—to the Nebraska basketball program. This contribution is expected to go toward upgraded training facilities, scholarships, travel expenses, and community outreach initiatives, significantly elevating the future of the Huskers women’s basketball team.
“She’s not just a star on the court—she’s a once-in-a-generation leader,” said Huskers Head Coach Amy Williams. “Natalie’s impact goes beyond points and rebounds. Her generosity and vision for this program will be felt for years to come.”
In addition to supporting her team, Potts has donated an impressive $4.8 million to a local orphanage in Lincoln, Nebraska—a cause close to her heart. Known for frequently visiting and volunteering at youth centers in the area, Potts has long been an advocate for children in need. Her latest act of compassion will help fund education programs, counseling services, housing renovations, and daily necessities for hundreds of orphaned and vulnerable children.
“I’ve always believed that success means nothing if you don’t use it to uplift others,” Potts said during a press conference announcing the deal. “I’ve been incredibly blessed, and now I have the opportunity to give back to the people and places that shaped me. This is about more than basketball—it’s about building a legacy.”
Potts, who led the Huskers to their deepest tournament run in nearly two decades this past season, has quickly become one of the most marketable and respected names in college sports. Her dominance on the court—averaging 22.4 points, 9.6 rebounds, and 3.2 assists per game—has drawn national attention, and her poise off the court has earned praise from athletes, coaches, and fans alike.
Powerade’s partnership with Potts includes national ad campaigns, branded merchandise, community initiatives, and content creation across digital platforms. According to insiders, the brand views Potts as the “future face of women’s sports hydration,” and plans to build long-term programming around her.
As the NIL landscape continues to evolve, Natalie Potts has not only secured her place in history but also redefined what it means to be a student-athlete in the modern era. Her groundbreaking deal, coupled with her commitment to service and philanthropy, marks a powerful new chapter for college athletes everywhere—especially young women who dream of achieving greatness on their own terms.
From the hardwood to the heart of the community, Natalie Potts is doing it all—and doing it her way.
