GOOD NEWS: Memphis Grizzlies Star Ja Morant Seals $32 Million Endorsement Deal, Donates $15 Million to Program
Memphis Grizzlies star Ja Morant continues to make headlines—this time for reasons that go beyond the hardwood. The explosive point guard has secured a staggering $32 million endorsement deal with a leading athletic brand, solidifying his status as one of the most marketable and influential young athletes in professional sports. What’s more inspiring, however, is Morant’s decision to immediately donate $15 million from the deal to a youth development program in Memphis, a city that has embraced him as one of its own.
The endorsement deal, reportedly inked with global sportswear giant Nike, marks a major milestone in Morant’s career. Known for his high-flying dunks, court vision, and relentless hustle, Morant has been a fan favorite since being drafted second overall in the 2019 NBA Draft. The deal not only reflects his immense talent and popularity but also represents a new level of recognition in the world of sports endorsements—often dominated by long-established superstars.
According to industry insiders, this multi-year agreement includes a signature shoe line, branded apparel, and community outreach initiatives aimed at inspiring the next generation of athletes. Nike has previously collaborated with Morant on custom sneakers and limited-edition releases, but this new partnership elevates him into elite territory—joining the ranks of athletes like LeBron James, Kevin Durant, and Giannis Antetokounmpo.
However, it’s Morant’s commitment to giving back that has garnered the most praise. In a press conference following the announcement, Morant revealed he would be donating $15 million to launch and support the “Rise Up Memphis” initiative—a youth program focused on sports, education, and mentorship in underserved neighborhoods.
“This city has given me so much love,” Morant said. “I wouldn’t be where I am without the support of Memphis, and it’s only right that I give back in a way that creates real opportunities for kids coming up in tough situations. ‘Rise Up Memphis’ is about more than basketball—it’s about hope, growth, and the belief that anything is possible.”
The “Rise Up Memphis” program is expected to offer free athletic training, tutoring, college prep, mental health support, and leadership development to hundreds of children and teens annually. The program will partner with local schools, community centers, and non-profit organizations to ensure it reaches those most in need. Plans are already underway to build a state-of-the-art training and learning facility on the south side of Memphis, with construction projected to begin later this year.
City officials and community leaders have applauded Morant’s generosity and vision. Memphis Mayor Paul Young commended the young star, saying, “Ja Morant is not just a basketball player—he’s a role model, a leader, and now, a true philanthropist. This initiative will change lives, and it shows the kind of character and heart Ja brings to our city.”
Fans have also reacted with admiration on social media, praising Morant not only for his on-court excellence but also for his willingness to invest in the community. “He’s doing what many talk about but few actually do,” one fan posted. “This is bigger than basketball.”
As Morant continues his recovery and preparation for the next NBA season, his off-court impact is already making waves. The $32 million endorsement deal cements his financial future, but his $15 million donation ensures his legacy will be felt for generations in Memphis.
In a world where professional athletes are often scrutinized for their every move, Ja Morant is setting an example—one dunk, one deal, and now, one donation at a time.
